GM tops manufacturers for loyalty—again
General Motors was the top manufacturer for loyalty in the United States, for the sixth consecutive year, while the Ford brand took the top loyalty to a brand for the 11th year in a row. At the dealer level, Lincoln took the honors.
There were 17 segment categories. Ford won three (plus a Lincoln), GM won two, Stellantis one two (Pacifica and Ram 1500); Toyota won two with its Lexus brand also taking two; and Subaru took two. Alfa Romeo did not win any but did get “most improved.”
Among “ethnic groups,” Ford and Toyota won African Americans, Tesla won Asians, and Toyotas won Hispanics.
Clark Westfield grew up fixing up and driving past-their-prime American cars, including various GM and Mopar V8s. He has ghostwritten auto news for the last few years, lives in Farmingdale, New York, and can be reached at +1.516-531-4021.