Stellantis’ Bruce ad is back
Bruce Springsteen’s Stellantis ad, which urges Americans to unite on common ground, is back on the air after a drunk-driving charge was dropped.
The singer-songwriter, associated with New Jersey’s shore since the 1970s, was pulled over by the police after he was seen accepting a drink from fans. He pled guilty to drinking alcohol in a place where it is forbidden.
Police originally charged him with reckless driving, for which no video evidence was provided, and drunk driving. His blood test revealed a 0.02% blood alcohol level (BAC), one quarter of the state’s 0.08% threshold for guilt. A local newspaper, the conservative Asbury Park Press, revealed both those numbers before Stellantis pulled their ad from public view. With the charges of reckless and drunk driving dropped, the ad has returned.
Bruce has been heavily criticized for criticizing a political figure, and some ironically called for a boycott of Stellantis due to the commercial asking people of various beliefs to come together “in the middle.” Clint Eastwood, a movie actor turned politician, equally ironically starred in a Chrysler ad without any backlash.
David Zatz, the founder of Allpar.com and one of the founders of Mopower.com, has been covering the Chrysler community since 1993. He has written four books covering Chrysler vehicles and development.