Who’s winning the US sales races? (Did GM beat Ford in pickups?)
We know who gained and lost the most in second-quarter sales, but what about the smaller races to see who won in particular segments—like muscle cars and pickups?
The Dodge Challenger may have dropped quite a bit in the first half of the year, but its final tally of 22,018 sales from January through June is still enough to beat the Camaro’s 13,860 by an impressive margin. Both fell, but the Camaro fell more (and the Challenger beat the Camaro last year, too). As so often happens, the Mustang had the last laugh, with 33,786 sales, aided by a wider range of powertrains and, well, its name.
What about pickups? Ford nearly always comes out in front, and the F-series racked up 367,387 sales in the first six months of the year — down by around 80,000 but still enough to clobber FCA’s 246,253 Rams. However, GM quietly beat Ford in pickups, with 269,570 Silverados and 106,833 Sierras moving out the door. That’s 376,403 full-size pickups — more than enough to beat Ford.
In midsize pickups, GM shipped 41,273 Colorados and 9,708 Canyons, while Ford sent out 45,988 Rangers. It looks as though GM has some serious competition for American midsize pickups. The leader in that area, though, has little to fear; Toyota sold a stunning 104,699 Tacomas, down by just about 20%. (In fairness, we don’t even bother mentioning Toyota’s mere 48,880 Tundras when talking about full size pickups.)
In minivans, the “dying segment,” Toyota sold 17,208 Siennas (which are rather outdated now, but a brand new 2021 Toyota Sienna minivan has already been announced). Honda sold 35,917 Odysseys, neatly doubling Toyota’s sales. The minivan king (and creator), Chrysler, edged out Honda’s sales with 35,594 Pacificas (including Voyagers); while the truly original minivan brand (depending on whether the first one was a Plymouth or a Dodge) managed 30,222 Grand Caravans. Caravan sales were way down because they’ve become something of a fleet favorite, and fleet sales have plummeted; in the first six months of 2019, Dodge sold 71,947 of the iconic minivans. Regardless, Chrysler stayed in front, and Fiat Chrysler outsold all three of its competitors combined (Kia was only good for 7,014 Sedonas).
Clark Westfield grew up fixing up and driving past-their-prime American cars, including various GM and Mopar V8s. He has ghostwritten auto news for the last few years, and lives in Farmingdale, New York.