Wow, sales have dropped! (Now includes Ford)
US car and truck sales plummeted over the last three months.
At GM, sales dropped by 34% versus Q2 2019; the company did pretty well in the first quarter but got hammered in the second, albeit doing better than Fiat Chrysler. Chevrolet fell by 34%, Buick by 36%, Cadillac by 41%, and GMC by 33%. The Suburban took the biggest hit, falling by 62%, but the Malibu and Encore dropped by 59%, the Express and Corvette by 58%,the Canyon and two Caddies (XT5, CT6) by 56%.
Though many think of the big SUVs as GM’s most reliable vehicles, they had a bad month. Suburban was down 62%, Tahoe 51%, Escalade 48%, and Yukon 47%. The trucks did better, with Silverado light-duty down by just 19%. The Blazer did pretty well, too, with 19,726 sales, up by 68% from the same period last year, largely due to availability. The company’s best seller was the Silverado; the light-duty versions sold 89,465 trucks over three months (down 19% from the same quarter last year).
Over at Ford, sales dropped by just 33%, giving the company a little market-share gain over GM and FCA; they ended up with 433,869 sales over the quarter, more than half of which were trucks. Cars made up just over 10% of the total.
The F-series pickups only fell by 23%, which was lucky for Ford, since they are the company’s primary vehicle; so both Chevrolet and Ford gained market share over Ram pickups. The Fusion was clobbered with a 55% sales loss; Transits lost 57%, as well. The Escape fell by 49%, the Expedition by 42%, and the Navigator by 39%. The only gainers were the Explorer (up 12%) and new Ranger (up 20%, to 25,008). Ford was lucky, though; while the Ford brand fell by 34%, the likely-more-profitable Lincoln brand only fell by 18%.
Fiat Chrysler plunged by 39% for the quarter, though the numbers were, as Allpar noted, still above 2011 levels. Two cars that are slated for removal, the Caravan and Journey, led the drops, though they were still among the company’s more popular cars. The all-important Ram brand fell by 35%, losing over 60,000* sales compared to the same three months in 2019. That’s a lot of high-profit sales to lose at once.
Every FCA brand hurt, but Dodge hurt most (down 63%), followed by Chrysler (down 58%). Ram and Jeep were more reasonable, falling by 35% and 27% (Jeep was helped by the new Gladiator, which did surprisingly well, all things considered). Both Ford and FCA claimed higher retail sales.
As for the imports, Hyundai did remarkably well, with sales only falling by 24%; so did Subaru, down by 25%. Honda also escaped the worst of it, with sales falling by 28%. Toyota was not so lucky; despite that adage that, in hard times, people buy quality and pragmatics, the efficient, reliable Toyota line ended up falling by 35%. That’s worse than Volkswagen, which fell by 28%, or Volvo, which dropped by 15% and is close to the bottom of the recent J.D. Power quality survey.
Sales for the quarter were for the top five were:
#1 – GM, 492,489
#2 – Ford, 433,869
#3 – Toyota, 398,029
#4 – FCA, 368,310
#5 – Honda, 293,502
We will update when Ford chimes in.
- Typo fixed thanks to M. Swenning.
Clark Westfield grew up fixing up and driving past-their-prime American cars, including various GM and Mopar V8s. He has ghostwritten auto news for the last few years, lives in Farmingdale, New York, and can be reached at +1.516-531-4021.