{"id":447,"date":"2019-07-17T10:25:15","date_gmt":"2019-07-17T14:25:15","guid":{"rendered":"https:\/\/www.autobison.com\/?p=447"},"modified":"2019-07-17T10:53:52","modified_gmt":"2019-07-17T14:53:52","slug":"next-generation-durango-rendered","status":"publish","type":"post","link":"https:\/\/www.autobison.com\/2019\/07\/next-generation-durango-rendered\/","title":{"rendered":"Next-Generation Durango Rendered"},"content":{"rendered":"
Dodge has been having somewhat of an identity crisis for the past few years. The Charger and Challenger are continuing to sell well, but are aging and their replacements are still a few years away. To keep things fresh, Dodge has rolled out a steady stream of performance-oriented updates and special editions to those cars. Meanwhile, the Journey and Grand Caravan do not align with Dodge’s current performance brand image but still account for the majority of Dodge sales. The Durango is not a particularly strong seller compared to its competitors, but it does give Dodge access to a key segment: the three-row SUV. It also remains competitive because it has received several updates since the current model’s debut in 2011 and aligns with the Dodge performance marketing messages, sometimes being called the “7-seat Charger.” The Durango is a particularly important model for Dodge then, because it brings the key features of the Charger and Challenger to the booming SUV market, so it’s no surprise that they are planning to redesign it in the next few years. In fact, the next-generation Durango is going to move to an all new platform<\/a>–the same body-on-frame platform underpinning the 2019 Ram 1500 DT and upcoming\u00a0Jeep Wagoneer and Grand Wagoneer.<\/p>\n <\/p>\n