{"id":2149,"date":"2021-01-07T10:48:16","date_gmt":"2021-01-07T15:48:16","guid":{"rendered":"https:\/\/www.autobison.com\/?p=2149"},"modified":"2021-01-07T10:48:16","modified_gmt":"2021-01-07T15:48:16","slug":"who-won-and-lost-in-2020-sales-gm-ford-both-win-in-trucks","status":"publish","type":"post","link":"https:\/\/www.autobison.com\/2021\/01\/who-won-and-lost-in-2020-sales-gm-ford-both-win-in-trucks\/","title":{"rendered":"Who won and lost in 2020 sales? GM, Ford both win in trucks."},"content":{"rendered":"
GM was the arguable winner of the 2020 sales contest, at least among the American contestants, with a mere 12% falloff in sales. That was below Ford\u2019s 15% drop or FCA’s 18% fall, and also enough to beat Honda and Nissan. GM roughly matched Toyota\u2019s 11% fall; the only major automakers to really beat GM\u2019s relatively low fall was Hyundai-Kia. \u00a0If you go out to decimal points, incidentally, GM\u2019s 11.9% fall edged out Volkswagen\u2019s 12.2%.<\/p>\n
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GM and Ford both sold the most pickups. How can this work? GM sells Silverados and Sierras, 586,675 of one and 253,016 of the other. Together, they easily outsold Ford-the-company\u2019s one brand, Ford, with 787,422 sales\u2014by nearly 50,000. Ram nearly reached Chevrolet numbers with 563,676 sales, but without a GMC, FCA was far behind GM or Ford.<\/p>\n
The top selling vehicles were mainly trucks and crossovers: aside from the large pickups, the Top Ten list included Toyota RAV4 (430,387) and Honda CR-V (335,502), which brings us to the #6 best selling vehicle in America\u2014and one of just two sedans to make the list. That\u2019s the Toyota Camry, #294,348, beating the Chevy Equinox crossover, Honda Civic, GMC Sierra, and Toyota Tacoma pickup.<\/p>\n
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You know traditional cars are on the way out when the tenth best seller, the Kia Forte, only ekes out 85,000 sales. The #10 light truck\/SUV was the Ford Explorer, with 226,217 sales\u2014which would beat the #4 best selling traditional car.<\/p>\n
American automakers only had two cars in the top ten, the Fusion (110,665) and Malibu (102,651); otherwise, it was all Japan, all the time, save for the Kia in #10. In light trucks, the domestics did better, taking the top three positions (for pickups), but then Toyota and Honda dominated crossovers; the only American trucks other than pickups on the top list were the Chevy Equinox (#6) and Ford Explorer (#10). (The only other non-pickups were the RAV4, CR-V, and Rogue. The top-seller list is really dominated by pickups.)<\/p>\n
American\u2019s favorite brand remained Toyota, with 567,761 sales, followed by Chevrolet (518,527) and Ford (507,629). From there to the next favorite is a serious drop, to 324,739 (Honda). Fiat Chrysler is conspicuously absent from the list of top brands; together, Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Maserati, and Ram managed to barely break half a million sales, which is less than Ford or Chevrolet or Toyota alone. To be fair to FCA, Lincoln was mostly a no-show with just 31,000 sales, fewer than Buick or Cadillac; but GM also had the GMC powerhouse and Toyota\u2019s Lexus did reasonably well for a luxury brand, with nearly 93,000 sales.<\/p>\n
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Hyundai\u2019s Genesis didn\u2019t really threaten anyone, with its sales progress halted and sliding back 23% to 16,384 cars; that wasn\u2019t even enough to beat the Chrysler 300 after the latter had a 43% plunge in sales. Genesis, as a brand, was beaten by Alfa Romeo, for that matter.<\/p>\n