Peugeot already has a metric-ton pickup designed for the-world-except-for-the-United-States-and-Canada, a joint venture with a Chinese company<\/a>. It could be sold as a Ram in some markets, and stay a Peugeot in others. There\u2019s no compelling need, really, for FCA-PSA to risk spending billions and billions of dollars in development and tooling, when they might end up with a disappointing piece of the pie. Consider the Ram ProMaster\u2019s sales versus those of the Ford Transit, for example: the FCA van barely registers on sales charts, while the Ford dominates. Can FCA go up against both Ford and Toyota in a new segment, where it would be a latecomer? Quite possibly, it can\u2019t\u2014in North America. Especially in an economic downturn, when many would want the safe, established truck (Toyota).<\/p>\n![\"2019](\"https:\/\/www.autobison.com\/wp-content\/uploads\/2020\/03\/zr2-colorado-bison.jpg\")
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What really makes the case against the Dakota is a closer look at the new trademark. While other sources just saw a trademark, we looked closer and saw that the trademark is not for a vehicle. It’s for \u201cexterior decorate trim.\u201d Nameplates, in short. FCA wants to be able to sell Mopar replacement nameplates for the Dakota, without competition. They’re renewing a trademark they already have, to sell Dakota nameplates. The word \u201cRam\u201d is nowhere in their filing.<\/p>\n
There may be a new Dakota; but chances are, in the US and Canada, there will not be, and in the rest of the world, it will simply be a new-generation Ram 1200.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Fiat Chrysler (FCA) has once again trademarked the Dakota name\u2014should we get excited about the Dodge Dakota possibly making a comeback? Maybe. Probably not. What the Dakota would look like Here\u2019s the case for: the Dakota was trademarked. We know that midsized trucks are a burgeoning market, with the long-alone (at least in terms of […]<\/p>\n","protected":false},"author":1,"featured_media":1567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22,2],"tags":[],"jetpack_featured_media_url":"https:\/\/www.autobison.com\/wp-content\/uploads\/2020\/02\/AutoBisonDakota.jpg","_links":{"self":[{"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/posts\/1818"}],"collection":[{"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/comments?post=1818"}],"version-history":[{"count":1,"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/posts\/1818\/revisions"}],"predecessor-version":[{"id":1819,"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/posts\/1818\/revisions\/1819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/media\/1567"}],"wp:attachment":[{"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/media?parent=1818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/categories?post=1818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/tags?post=1818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/www.autobison.com\/wp-content\/uploads\/2020\/02\/AutoBisonDakota.jpg\")
What the Dakota would look like<\/em><\/p>\n