<\/a><\/p>\nThen they did the Hellcat V8s and Dodge sales went up. If you play to American ideals and notions, you can make a successful muscle brand. Pontiac\u2019s mistake was watering-down, not becoming a niche. Dodge hasn\u2019t made that mistake since the Dart and they\u2019ve done pretty well. In the United States and Canada, that is. Nowhere else.<\/p>\n
So the case for Dodge works as long as they can profitably make cars that can hold big V8s. That means sharing with Alfa Romeo is very hard because Alfas are meant for handling first and acceleration second, which means small forced-air engines and maybe electrics or hybrids, while Dodge means big V8s. Maybe you can sell a bunch of sixes, too, but it’s the eights that sell the sixes. In short, once you have Dodge defined as muscle, the Alfa pairing breaks apart.<\/p>\n
How can you get away with more Dodges? Either pair with Maserati instead, and make some changes under the hood, or pair with Jeep. Yes, I said pair with Jeep. Does anyone remember the Volkswagen Phaeton luxury car? It was just one of their crossovers, in sedan form. So put a next-gen Grand Cherokee into sedan form, get rid of the off-road stuff, and voila, you have a Dodge. Then you can have your big V8s.<\/p>\n
The case for Chrysler is harder. Really, it’s hard to find one other than “where do we keep the minivans?” The fact that we haven’t seen any of the rumored new Chrysler crossovers tells you something. Chrysler does not command a premium, it demands incentives and rebates. To make the Pacifica sell better than the Toyota or Honda minivans takes a lot of money on the hood and lower prices up front, even though it’s arguably a better van. Chrysler will always stink of failure, a bankruptcy and a bailout, to many Americans, just like Fiat stands for \u201cfix it again, Tony.\u201d<\/p>\n
FCA could drop Chrysler and rename the Pacifica to Grand Caravan tomorrow (renaming the current Grand Caravan to just \u201cCaravan\u201d) and it probably wouldn\u2019t lose many sales. The only reason they haven\u2019t done it yet, most likely, is fear of how employees and customers will react. Of course, if they dropped Fiat on the same day, at least in North America, that would ease the blow a little.<\/p>\n
It\u2019s been a tough quarter-century for American car brands. GM lost Oldsmobile, Pontiac, and Saturn, Ford lost Mercury, Toyota lost Scion, and Chrysler lost Plymouth. There are probably one or two more on the endangered species list, and Chrysler is most likely to disappear.<\/p>\n","protected":false},"excerpt":{"rendered":"
Do Dodge or Chrysler have a future? FCA has three brands that are definitely global: Jeep, Alfa Romeo, and Maserati. Ram is slowly becoming semi-global, appearing in greater quantities outside North America. (Mopar doesn\u2019t count, since it\u2019s a parts business.) The key to looking at the future of any FCA brand is to consider whether […]<\/p>\n","protected":false},"author":1,"featured_media":214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22,2],"tags":[],"jetpack_featured_media_url":"https:\/\/www.autobison.com\/wp-content\/uploads\/2019\/06\/chrysler-dodge.jpg","_links":{"self":[{"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/posts\/181"}],"collection":[{"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/comments?post=181"}],"version-history":[{"count":4,"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/posts\/181\/revisions"}],"predecessor-version":[{"id":220,"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/posts\/181\/revisions\/220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/media\/214"}],"wp:attachment":[{"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/media?parent=181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/categories?post=181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.autobison.com\/wp-json\/wp\/v2\/tags?post=181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}