{"id":1492,"date":"2020-02-20T08:00:53","date_gmt":"2020-02-20T13:00:53","guid":{"rendered":"https:\/\/www.autobison.com\/?p=1492"},"modified":"2020-02-20T08:04:48","modified_gmt":"2020-02-20T13:04:48","slug":"was-2019-a-boom-for-pickup-trucks-yes-but-not-a-record","status":"publish","type":"post","link":"https:\/\/www.autobison.com\/2020\/02\/was-2019-a-boom-for-pickup-trucks-yes-but-not-a-record\/","title":{"rendered":"Was 2019 a boom for pickup trucks? Yes, but not a record"},"content":{"rendered":"
There has been a lot of talk about the growth of pickup truck sales in the US. In reality, truck sales still haven’t quite hit the volume in the US they reached in 2005. 2005 was a good year, but then truck sales plummeted in 2008 and 2009, \u00a0and have been on the rebound every year since.<\/p>\n
Let’s look at the three segments of the pickup truck market (full size, midsize, and lifestyle) over the last 15 years (2005-2019). All sales figures mentioned are for pickup truck sales in the United States.<\/p>\n
<\/p>\n
From 2015 to 2019, there was a lot of turmoil in the lifestyle segment. Only the Honda Ridgeline lasted the entire time. Domestic entries, including the Ford Explorer Sport Trac, Lincoln Mark LT, Chevrolet SSR and Avalanche, Cadillac Escalade EXT, and Hummer H3T never caught on. Neither did the Subaru Baja. This market peaked at around 50,000 sales, and has dropped to just over 33,000 (all of which were Honda Ridgelines) in 2019. Ford did not provide separate sales figures for the Explorer Sport Trac, so it isn’t included in the chart below, but it was also available up to 2010, which makes the current low levels even more interesting. The SSR wasn\u2019t really a truck as much as a sports car on a pickup frame, but it had a basic El Camino form, so it\u2019s in the class. Leaving it out doesn\u2019t really change the sales figures.<\/p>\n
<\/p>\n