![\"Hummer](\"https:\/\/www.autobison.com\/wp-content\/uploads\/2020\/01\/h4.jpg\")
This Hummer concept was the last to be shown<\/p><\/div>\n
The most visible product of AM General was the\u00a0HMMWV (\u201cHumvee\u201d), which spawned the civilian Hummer. Because it was created by Jeep guys, it had a version of the Jeep grille. \u00a0GM later signed a deal with AM General to create and sell a series of Hummers aside from the original, military-based H1, resulting in the Suburban-based H2 and the TrailBlazer-based H3. When fuel prices shot up in 2008, sales plummeted to near-nothing, and the once-trendy Hummer name became worthless; GM dropped it in 2010.<\/p>\n
Now, GM is bringing back the Hummer brand, but it\u2019s not an SUV any more; nor is it a brand unto itself. Instead, it will be an electric pickup truck, to be shown off next month in a Super Bowl ad using LeBron James, according to CNN Business<\/a> and the Wall Street Journal\u2014and following a rumor in June reported by Bloomberg.<\/p>\n The electric powertrain is interesting, given that the prior Hummer H2 and H3, being sturdy, off-road-capable vehicles based on not-quite-so-sturdy vehicles, were terribly inefficient. The H3, for example, was nearly as capable as the Jeep Wrangler Rubicon in theory, but managed to achieve 1 mpg less in city and highway mileage with its five-cylinder engine. It was also dreadfully underpowered with that motor (a V8 came later). To be fair, the Hummers were not too far off other off-road vehicles, including not-as-capable Toyotas.<\/p>\n